So I was sifting through the categories on Bruce Nussbaum's Business Week design blog, NussbaumOnDesign, trying to pick out a post, when one caught my eye. As a Target "Team Member" (a.k.a. employee) for 2 summers, I have always found the inner working of the the Target creative team intriguing; so I decided to investigate Nussbaum's category on target design. There was in fact only one post, titled Target is a great design innovator; in which Nussbaum discusses Target's ability to "really get design." He cites their commitment to reinventing and redesigning new products, specifically their improved medicine bottles. Although I have seen and handled their medicine bottles I never contemplated where they originated. Nussbaum informs his readers that the design came from a student at New York's School of Visual Arts, named Deborah Adler who was connected to Target through the AIGA. I have to agree with Nussbaum, who feels that Target's attention to students and new graphic designers is one thing that puts them ahead of the game. Corporation shouldn't discount students and young people just because of their lack of experience. Of course designers with age and experience are definitely valuable, but one might miss out on innovative ideas from new designers; after all, creativity isn't based on experience.
