This is the current logo for Zappos.com, the website I am redesigning.
This is my first, and most favorite idea. It's just a rough design using a web image and a regular font, but it conveys the dir
ection I want to go towards.After deciding that the first design was maybe a bit too sophisticated for the Screenager generation, I tried to go for a younger appeal. By incorporating shoelaces I thought I could get a younger look, while still maintaining the focus of the website.
After realizing that the shoelace design was not going easily read and was a little boring, I decided to still go with a younger look, but a bolder design. This is the final logo design I decided on. I think the bright, bold colors will attract the Screenager generation, but I was still able to incorporate the footprints to tie in the whole basis of the website.
